Our Culture

Allison Cash, Chief Commercial Officer, has been a driving force behind the company's customer-centric marketing approach, spearheading its shift from a traditional ingredient supplier to an innovative solutions provider. With a philosophy rooted in emotional intelligence, Allison believes that successful marketing transcends data, focusing on genuine human connection. By fostering authentic relationships, Allison has guided the company through evolving industry dynamics, all while maintaining its commitment to excellence in the beverage sector.

Allison’s passion for storytelling and her curiosity about people define her marketing ethos. She seeks to create experiences that resonate deeply, blending strategic thinking with heartfelt communication. Her initiatives have exemplified the power of understanding customers on a personal level, leaving lasting impressions that strengthen Finlays Solutions' brand and values.

Veronica van Egmond, our Chief People Officer, plays a crucial role in aligning human resources strategies with the company's goals. Her proven track record of delivering innovative business solutions is evident through her ability to foster strong business partnerships, emphasize employee experience, and utilize a data-driven approach. Veronica's leadership has successfully transformed our HR department from a transactional function into a forward-thinking and strategic entity.

Veronica’s focus on workforce development, skill gap analysis, and creating a positive organizational culture enables employees to succeed. Veronica's dedication to people and her strategic vision continue to shape Finlays Solutions as a company that values and empowers its employees, significantly contributing to our organization's overall success.

Kevin Liddy, Chief Financial Officer, leads the Finance organization, encompassing finance, accounting, tax, treasury, and IT. He embodies a thoughtful and values-driven approach to financial stewardship. At Finlays Solutions, he is responsible for leading financial planning and analysis, capital allocation, and strategic decision-making capabilities while fostering a strong control environment.

Kevin joined Finlays in 2017, bringing extensive experience in Finance, Strategy, and Operations from roles in leading global corporations across diverse sectors. His leadership reinforces Finlays Solutions’ position as a forward-thinking, competitive force in the beverage industry, ensuring financial resilience.

Charley Snell, Chief Executive Officer, has over 25 years of leadership experience within food / beverage and a proven ability to navigate complex competitive landscapes. Before joining Finlays, Charley served in the U.S. Navy, where he honed his leadership skills. He later rose through the ranks at a leading CPG, becoming an entrepreneur and partner while demonstrating his aptitude for managing intense industry rivalry and effectively leveraging supplier relationships. His core business beliefs are customer centricity and innovation.

Charley joined Finlays in 2018 to lead one of its recent acquisitions. He led the integration of the businesses in the United States while mitigating the challenges posed by new market entrants while solidifying the company’s strategic foothold. As CEO of Finlays Solutions, Charley is celebrated for his ability to empower teams and align corporate missions with business objectives, ensuring the company remains resilient amid evolving buyer demands. Known for fostering winning cultures, he continues to propel growth and differentiation within the highly competitive beverage industry.